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Google Adwords SUPER Tip #6...
CHANGE ONLY ONE WORD WHILE TESTING
Tempting as it may seem, if you change too many variables at once while you're testing ads, you won't know what works - and what didn't.
Change only ONE THING at a time. One word in your headline may get your ad to pull twice as many clicks. Test everything - one at a time.
Here's a dramatic example where I DOUBLED my CTR -
How To Be Charismatic
Dazzle Your Friends. Be The Center
Of Attention. Easy 8 Step Guide
www.EzineMarketingCenter.com/charm
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This ad got 24 clicks, 0.4% click-through rate and I paid $0.05 per click.
How To Be Appealing
Dazzle Your Friends. Be The Center
Of Attention. Easy 8 Step Guide
www.EzineMarketingCenter.com/charm
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This ad got 14 clicks, 0.2% click-through rate and I paid $0.05 per click.
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