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 Google Adwords SUPER Tip #4...  
 USE ALTERNATIVE TEXT FOR  DYNAMIC KEYWORDS
In case the search term typed in by a visitor exceeds the maximum Headline length Google allows, your ad will display without a Headline - or a truncated one.
 So when you use the 'Dynamic Keywords' feature make sure you include 'Alternative Text' which will show up by default.
 Here's 2 examples of this technique - 
 
 
 
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